Name: Blue Button Shop
Address: 1499 Dundas Street West, Toronto, M6K 1T6, Canada
Rating: 5

AURALEE

Auralee’s values are inscribed in a true sense of modernity and purpose : Authenticity rhymes with clarity of design; calm elegance aligns with gentle formality; comfort is balanced by sensitive sophistication. Auralee means “ The Lands That Lights Up”. In the words of founder Ryota Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself. I wanted something concise—and memorable.