Hoka

Hoka is an athletic shoe company originating in France. In 2009, Hoka first gained attention in the industry by producing shoes with oversized outsoles due to extra cushion, which created a refreshing contrast to the minimalist shoes trend at the time. Hoka produces both low-profile and max-cushion shoes, their key features, including low weight-to-cushion ratio and midsole & outsole geometry designed to promote inherent stability and an efficient stride, have continued setting their standard and significance in the industry.