Hoka is an athletic shoe company originating in France. In 2009, Hoka first gained attention in the industry by producing shoes with oversized outsoles due to extra cushion, which created a refreshing contrast to the minimalist shoes trend at the time. Hoka produces both low-profile and max-cushion shoes, their key features, including low weight-to-cushion ratio and midsole & outsole geometry designed to promote inherent stability and an efficient stride, have continued setting their standard and significance in the industry.