Name: Blue Button Shop
Address: 1499 Dundas Street West, Toronto, M6K 1T6, Canada
Rating: 5

Unlikely

Unlikely (also known as Unlikely Dry Goods) is an innovative Tokyo-based menswear brand launched in 2023 by designer Shinsuke Nakada, the former creative director of BEAMS and DAIWA PIER39. Operating under the philosophy of creating "unlikely clothes that you wouldn't expect to find," the label expertly reimagines classic 20th-century Americana, vintage Ivy League tailoring, and military uniforms through a contemporary, technical lens.